


Annual survey looks at growth of massage therapy over 10 years
(Evanston, IL - Oct. 23, 2006) - Massage therapy has been a growing trend in American culture, with 39 million
American adults - more than one out of every 6 - getting a massage annually. While relaxation (26 percent) is
still a motive for Americans integrating massage into their routines, using massage therapy for medical purposes
(30 percent) such as injury recovery, pain reduction, headache control, and for their overall health and wellness, is
even more prevalent
With the growth in the popularity and use of massage therapy, more people are discussing it with their doctors and healthcare providers, and more healthcare professionals are recommending massage therapy as part of a patient's overall health.

On their mind: Nine million more people discussed massage therapy with their doctor or healthcare provider this year than five years ago.
Doctor's orders: Almost twice as many doctors recommended it to their patients this year than five years ago, among those who discussed massage therapy with their doctors.
One of the reasons massage therapy's popularity is on the rise is its use by Americans ages 18 to 34 (Generations X and Y). The annual AMTA surveys points to the acceptance and use of massage as someone ages, and considering the younger generations' views and use of massage it will likely surpass previous generations as they rely on massage for therapeutic reasons and stress relief.
More than a luxury: Only 28 percent of Gen Y (18- to 24-year-olds) agree that massage is just a luxury, compared to 94 percent that agree it can be beneficial to their health. Gen Xers agree: 92 percent believe massage can be beneficial to their health.
Massage or medication: Massage therapy was three times more popular as a form of pain relief among 18- to 24-year-olds than medication (34 percent for massage versus 10 percent for medication). Pain relief: Ninety-eight percent of Gen X respondents believe massage can be an effective way to relieve pain and 37 percent have already had a massage to relieve pain, while 48 percent of Gen Y have used massage to relieve pain.
*Excerpted from the AMTA 2006 Consumer Survey
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